In 2024, Rue Saint Denis is undergoing a revitalization, marking a new era for the street. In collaboration with the Mural Festival, Rue Saint Denis is hosting a fresh cultural event that highlights digital arts and local artists during the winter season.
For this occasion, the Mural Festival has entrusted me with the creation of the event's brand identity, involving the design of the event logo and illustrations that will adorn various communication media.
The Contemporary event draws direct inspiration from Quebecois folk tales. We have worked on crafting visually engaging assets showcasing the most beloved Quebecois tales.
Each illustration playfully represents a character from these tales, serving as delightful companions to participants throughout the event, immersing them in the magic of their favorite stories.
